Project Name: BMW Millennium Auto - Pattanakarn Srinakarin
Company: V2 Design Studio
Designer: Wisute Sukphong, Navaphong Trivaranont, Chalermchai Dusitsutirat, Thanwathep Khaogsam-Ang, Phimchanok Ongpao
Manufacturer: TCM Construction.
Stakeholder/Owner: Millennium Auto Group
BMW MILLENNIUM AUTO - PATTANAKARIN SRINAKARIN
BMW Millennium Auto Project is an 11,000 square meter masterpiece nominated in the 2023 BEST COMMERCIAL BUILDING ARCHITECTURE DESIGN Category.
It offers customers a unique experience with its 'split-level' product displays and glass lift, centered around a stunning atrium. With this innovative project, customers are provided an immersive experience, connecting them to the BMW brand in a way that goes beyond mere product enjoyment.
The 'Experience' element of the project was expanded beyond the visual, using a combination of the five senses to evoke BMW's brand essence. This was particularly evident in the welcoming area, which included music and fragrances, a backdrop to each car display, a hands-on experience with the product, and an ambient sondtrack used to tell the brand story.
Design by V2designstudio